A beauty brand you can trust.

We know that these days it's hard to find a beauty brand you can trust to provide you with quality products that are also good for you and the world.

At MS EyeShadow, we believe in clean beauty (and have for over a decade), and our family-owned business has been using top-quality ingredients for three generations.

Many of our products are enriched with beneficial ingredients such as antioxidants, anti-aging superfoods and minerals to keep your skin looking and feeling its best. We are also certified as a "cruelty-free" brand and only test our products on humans to ensure they are perfect for you!

Our products are paraben and gluten free and we offer a variety of vegan-friendly options. Oops! We've also thrown out some other nasties like phthalates, triclosan, formaldehyde, lead, talc ...... and more to make sure you're getting the best!

One of the best things about MS EyeShadow is that we eliminate all the downsides without sacrificing the good. We started out as a line of professional cosmetics where quality and performance were our top priorities, and we haven't wavered since.

No matter what you choose, rest assured that we use the finest ingredients to showcase the performance, wearability, and overall experience of each product, and leave out the not-so-good ones.

What we stand for
EyeShadow bridges the gap between professional artists and devoted beauty enthusiasts. We bring quality, innovation and clean beauty to everyone. We believe in simplifying beauty, embracing color, following trends and experimenting with new looks. We wholeheartedly embrace everything that makes you bold, smart and unique.

Clean and beautiful, uncompromising
Our products are carefully formulated and designed to make you look and feel your best. We are as selective about the ingredients in our products as we are about what goes into them, and we source only the best naturally sourced, proven active ingredients. At EyeShadow, we're all about "clean beauty without compromise," which is why we're 100% cruelty-free and offer a variety of vegan options that are always formulated without talc, triclosan, parabens, mineral oils, sulfates, lead, gluten and more. What does "uncompromising clean beauty" mean to us? Combining trends and innovation with superior quality and performance to take the bad out and experience the good (easier said than done, but we're on a mission!). We are on a mission.